National Apprenticeship Week Toolkit

In recognition of National Apprenticeship Week (NAW) 2022, the Department of Labor and Regulation (DLR) would like to highlight your apprenticeship program by sharing brief videos from your apprentices or a story about your apprenticeship program.

Apprentice Spotlight 

Help us recognize your apprentice(s) for their hard work. 

VIDEO: Create a 1-2 minute video highlighting an apprentice in your program. You can either: 

Encourage apprentices to share their story:
  • Take video of your apprentice in action
  • Set up a phone or camera, have your apprentice take a selfie video, and share their apprenticeship story
Examples of questions to ask apprentices during their highlight: 
  • Introduce yourself (name, location, apprenticeship program). 
  • Why did you choose apprenticeship? 
  • How has the apprenticeship program benefited you?  
  • What are your goals for the future?  
  • What advice do you have for someone interested in apprenticeship? 

Video tips 

FEATURED STORY: Include a photo (or two) of apprentice, either a headshot or in action. 

Have your apprentice type/write out the following questions: 
  • Introduce yourself (name, location, apprenticeship program). 
  • Why did you choose apprenticeship? 
  • How has the apprenticeship program benefited you?  
  • What are your goals for the future?  
  • What advice do you have for someone interested in apprenticeship? 
Share a quote from your apprentice:
  • Short messages/quotes are powerful messages.
  • Give your apprentice the option of a story or a quote.

Photo tips 

Sponsor Spotlight 

How have apprenticeships helped your workforce? Help us recognize your business and your apprenticeship program. 

VIDEO or STORY: Create a 2-3 minute video or type out your responses highlighting your apprenticeship program. 

Answer the following questions: 
  • Introduce yourself (name, business, location, program). 
  • Why did you decide to create an apprenticeship program? 
  • What advice do you have for other businesses?  
  • How can apprentices apply? Is there a timeline to apply?  

Video and Photo Tips

How To Submit 

Submit your spotlight videos through email to StartToday@state.sd.us, by Tuesday, Nov. 1, Be sure to include in the body of the email: 
  • Business name 
  • Location 
  • Point of contact 
  • Apprenticeship occupation(s) 
  • Correct spelling of apprentice(s) first and last name  
  • Company Logo

Video Tips 

  • Record each question as a separate video  
  • Keep each video clip to no more than about 30 seconds  
    • *Video too large to send via email? Or having trouble? Contact our team for alternate submission methods at StartToday@state.sd.us!
  • Audio of the question is not necessary  
  • Use tripod and microphone if possible  
  • Include company logo (banner, uniform, etc) in the video
    • Additionally, send DLR your company logo for featured content! 

Photo Tips 

  • Make sure photos are in focus and not blurry 
  • Take photos in landscape mode 
  • Take photos in a well-lit area 
  • Photos can be either a headshot or of your apprentice in action
  • Include company logo (banner, uniform, etc) in the video
    • Additionally, send DLR your company logo for featured content! 

Other Ideas

More ways your business can celebrate National  Apprenticeship Week.